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Myths of Selling to Government
Winning government contracts is, well, different from selling other markets. But, many of the myths about government selling are simply not true. In the Myths of Selling to Government podcast, we reveal the secrets about winning government contracts that only top performers know. Myths of Selling to Government is designed for busy sales professionals of all levels who seek success building their government sales pipeline and closing deals with local, state, and federal government. That, despite long sales cycles.Episodes are released every other week and are no more than eleven minutes. Each episode provides clear guidance and stimulates thought. The podcast is hosted by government contracting consultant Rick Wimberly, co-author of Seven Myths of Selling to Government (www.govselling.com).For example, we’ve learned over the years that, despite what a lot of people think, government business isn’t driven by government bids. It’s driven by relationships! And, there are special techniques for building relationships in government business development. We talk about those relationship-building techniques and much more in Myths of Selling to Government.
Myths of Selling to Government
3 Key Questions Answered about Presenting to Win Government Contracts
April 18, 2023
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Rick Wimberly
Few government contracts are won without some type of presentation. You've either got someone interested in what you offer, and they want their colleagues and bosses to know about it, or you've been asked to present as part of a government procurement.
In this episode, we answer three key questions about presenting to the government.
- When should you present? Sometimes, you won't have a choice, but other times you might. And, there's a good time to present and a bad time. Often, government contracting wannabes spend a lot of time brainstorming, even arguing, over WHAT to present to impress their prospects and miss the most important piece.
- What should be your sequence of your presentation? How many times have we sat through meetings where this topic is debated among marketing, technology, sales leadership, channel partners? The presenter is sometimes left dumbfounded. There's often a fundamental truth about presentation sequence that's ignored.
- What if you're one among others who will present? Do you want to present first, in the middle or last?
Our guest Tony Lannom of Axiom Sales Kinetics has been studying these questions for years, and has trained some real pros. He has excellent answers to these questions in this episode of Myths of Selling to Government hosted by Rick Wimberly of Government Selling Solutions.
