Myths of Selling to Government

Mapping Pain to Win Government Contracts

July 28, 2021 Rick Wimberly Season 1 Episode 18
Myths of Selling to Government
Mapping Pain to Win Government Contracts
Show Notes

You're going to need a map to win government contracts...a pain map. First, you identify the key players. Then, find out where their pain is and how you can relieve it. We dig into pain maps for government contracts in this episode of Myths of Selling to Government. We also talk about a trick from marketing that you can use to turn those maps into an answer to the question of how to win government contracts.