Myths of Selling to Government

3 Types of Government Buyers...In Every Opportunity

February 10, 2021 Rick Wimberly Season 1 Episode 4
Myths of Selling to Government
3 Types of Government Buyers...In Every Opportunity
Chapters
Myths of Selling to Government
3 Types of Government Buyers...In Every Opportunity
Feb 10, 2021 Season 1 Episode 4
Rick Wimberly

When selling to government, you're probably going to be dealing with three types of people in the buying process: procurers, influencers, and end-users. Each has their own needs, and even quirks. Failing to understand them all will leave you wondering why the federal, state, or local government sales opportunity never closes.  In this episode, we talk about each of the three and how you understand what they need from you...so you can tailor your approach. Top government sales performers know this understanding can lead to loyal, long-term government customers.

Show Notes

When selling to government, you're probably going to be dealing with three types of people in the buying process: procurers, influencers, and end-users. Each has their own needs, and even quirks. Failing to understand them all will leave you wondering why the federal, state, or local government sales opportunity never closes.  In this episode, we talk about each of the three and how you understand what they need from you...so you can tailor your approach. Top government sales performers know this understanding can lead to loyal, long-term government customers.