Myths of Selling to Government

Government Selling Myth: Go to the Top!

May 19, 2021 Rick Wimberly Season 1 Episode 13
Myths of Selling to Government
Government Selling Myth: Go to the Top!
Show Notes

You might think that getting to the most senior leadership will make your government selling more successful. That's not necessarily the case. In this episode of Myths of Selling to Government, Rick Wimberly tells a couple of stories about getting to the top of a government organization...the very top. It just didn't work. We had missed an important lesson about getting buy-in up and down the ladder. www.govselling.com