Myths of Selling to Government

In Government, it's all about the Relationships, not the RFPs

April 21, 2021 Rick Wimberly Season 1 Episode 11
Myths of Selling to Government
In Government, it's all about the Relationships, not the RFPs
Show Notes

Rick Wimberly reviews the busting of the myth that government sales is about relationships. Wrong. Top performers know that relationships really drive government sales. It's those relationships that open the door so you can identify problems that you can really solve. If you're not by nature a problem-solver, you probably aren't going to make it in government sales.