Myths of Selling to Government

Enhancing communications in government contracting

March 10, 2021 Rick Wimberly Season 1 Episode 8
Myths of Selling to Government
Enhancing communications in government contracting
Show Notes

In order to establish the trust that's so important in government sales, communications needs to be strong. Government buyers are going to need a lot of info, thus communications, from you, but they don't need to be deluged.  The keys:  relevance, timeliness, and reliability.