Myths of Selling to Government

Establishing a High Cost of Terminating a Government Sales Relationship

February 24, 2021 Rick Wimberly Season 1 Episode 5
Myths of Selling to Government
Establishing a High Cost of Terminating a Government Sales Relationship
Chapters
Myths of Selling to Government
Establishing a High Cost of Terminating a Government Sales Relationship
Feb 24, 2021 Season 1 Episode 5
Rick Wimberly

When you finally win a cherished government contract, you don't want to lose it. And, frankly, your government customers also prefer that you don't lose it. They work hard to build relationships with vendors, and don't like it when the relationships go sour. In this episode, we provide steps for keeping those termination costs high, and relationships strong.

Show Notes

When you finally win a cherished government contract, you don't want to lose it. And, frankly, your government customers also prefer that you don't lose it. They work hard to build relationships with vendors, and don't like it when the relationships go sour. In this episode, we provide steps for keeping those termination costs high, and relationships strong.