With greater access to communications channels, we often communicate is reactive mode - that is, in response to someone else's urgency. This isn't always bad, but when it becomes the practice, rather than the exception, it interferes with your ability to plan your work and work your plan.
You would think this would make us more cautious and conservative with the volume of information we produce and consume. However, just the opposite is happening. We just can't help it.
In this episode of Myths of Selling to Government, host Rick Wimberly talks about the three elements that must be present for us to communicate effectively with our prospects and, well, everyone - relevance, timeliness and reliability.