It's bound to happen. A new boss or owner joins your company and doesn't really understand selling into local, state and federal government markets. They've been told the sales cycles are long, but when it comes down to it, they have a hard time grasping just how long and unpredictable they are. What do you do?
In this episode of Myths of Selling to Government, Rick Wimberly of Government Selling Solutions tells the story of a change at the top of one of his clients from someone who was patient and understood that government sales is different to one who didn't. In this episode, you'll get specific advice about what to do when you find yourself in this situation.