It seems contradictory, but both patience and persistence are needed when trying to win government contracts. In this episode of Myths of Selling to Government, host Rick Wimberly tells the story of a seminar he conducted for a government sales team that evolved into a discussion of long government sales cycles. One of the seminar participants expressed frustration about how long it was taking her to close government sales, compared to the B-to-B work she had done earlier. She asked what she could do better, and was surprised with the answer; she needed to be patient.
However, you only earn patience when you're doing the other things necessary to advance your prospects and find new ones, explained in this episode of Myths of Selling to Government with Rick Wimberly.